LINKEDIN ACQUIRES ISRAEL-BASED MARKETING ANALYTICS COMPANY
LinkedIn today announced it has agreed to acquire Oribi, an Israel-based marketing analytics company. The deal accelerates LinkedIn’s marketing attribution capabilities and expands its international footprint with a new office in Tel Aviv.
Several members of the Oribi team, including founder Iris Shoor, are expected to join LinkedIn when the deal closes. Financial terms were not disclosed, but TechCrunch reported LinkedIn paid between $80 million and $90 million for the web analytics startup.
The integration of Oribi’s technology into its marketing solutions platform will optimize the return on investment of customers’ advertising strategies, according to LinkedIn.
“Oribi’s team brings deep analytics expertise that will help us accelerate the capabilities of our attribution technology across our lines of business — from helping a marketer find better leads to a recruiter identifying the right candidates,” LinkedIn’s Chief Product Officer Tomer Cohen wrote in a blog post. “The acquisition will expand our international presence so we can continue delivering products that meet the evolving needs of our global customers and members.”