Last year, 1,243 companies advertised on TV in the UK for the first time or returned after being away for five or more years. That’s an increase of 50% on 2019.

McDonald’s, Yahoo, Klarna: Everything that matters this morning

We arm you with all the numbers you need to tackle the week ahead.

The pandemic has put growing pressure on brands to find new avenues to both engage with and sell to their consumers. Amidst increasing e-retail partnerships, brands have been required to think about DTC as a channel.

We arm you with all the numbers you need to tackle the week ahead.

The deadline for the 2021 Marketing Week Masters awards is 30 April – here’s why you should enter.

Today’s search landscape is more saturated than ever, so what are the best ways to compete in such a busy online space? We all know that having a thorough SEO and PPC strategy is essential, but if your strategies aren’t synergised, you could be ...

The collective silence of sponsors during the European Super League fiasco spoke volumes, but brands should still be looking at ways to rebuild trust and engagement for fans of the beautiful game.

Louise Maugest will lead UK marketing operations, replacing Kris Robbens who takes on a global role as senior director of brand strategy at the soft drink giant.