Last week the ONS confirmed what commentators had predicted since April: retail is back.

Greater confidence in measuring effectiveness, combined with a rising level of creativity, has convinced the drinks giant to increase its marketing spend as it looks to become a DTC market leader.

Procter & Gamble promises to maintain its investment in “brands that are winning” following the departure of CEO David Taylor, who credits innovation and superior brand communications for driving a 7% boost to net sales.

Marketers are becoming increasingly disenfranchised by the lack of transparency in agency relationships, but there are steps that can be taken to help restore trust. a

Over the past year, online shopping has become more popular than ever before, with the influence of the pandemic leaving an everlasting effect on how we choose to shop. With this in mind, social platforms have had to adjust their technology to meet ...

Isabel Graham takes on the head of marketing role in the UK and Ireland as former UK marketing boss, Marius Lang, leaves to become general manager for Lego Group in Benelux.

Concrete language is easier to visualise and four times more likely to be remembered than the abstract benefits brands like to highlight in their advertising.

Brands including Mars, KFC and GSK have signed an open letter condemning the “lack of adequate action” taken by Facebook, Instagram, Twitter and Snapchat following the racist abuse suffered by several members of the England squad.

The latest IPA Bellwether data shows marketing budgets increasing for the first time since the onset of Covid-19, as brands are encouraged to “ramp up” ad spend to take advantage of pent-up consumer demand.