Swizzels appoints Finn for summer Squashies campaign

The campaign provides consumers with the inspiration and creativity to make the most of summer during lockdown

Following a competitive pitch, Finn was chosen to develop the reactive and socially- focussed campaign to excite consumers and assist in generating in-store support and visibility for trade customers this summer. The work launched in July and will inject light hearted fun and positivity into the lives of its customers.

The campaign provides consumers with the inspiration and creativity to make the most of summer during the lockdown period, whether that is baking with Squashies or taking part in a household sports day, And by submitting a photo or video showing what they are up to this summer, consumers will be entered into a competition with the chance of winning £1,000.

Sarah-Louise Heslop, the marketing manager for Swizzels, says: “Finn’s response showed a strong understanding of the market and how Squashies can serve the current needs of our customers through a creative campaign. Its team was easy to work with, open and collaborative throughout the process, and we look forward to working with it on our summer campaign”.

Chris Weston, Finn’s creative director, says: “Swizzels’ story of innovation and invention is an exciting one to tell. Sweets and confectionary couldn’t be more relevant to consumers as life’s little pleasures have been so limited.

“This year we’re all having to reinvent how we do things, including our summer. Our campaign challenges the nation to make this summer the best ever. Summer’s not a thing you can buy. It’s an attitude, a behaviour. We can make it what we want and this allowed us to use the brand’s ’inventive’ proposition and create a summer campaign with real relevance.

“We’re encouraging sweet lovers to invent playful, joyful summer moments and experiences in their own way, making summer matter whatever it looks like for them. It has been fantastic working with the team at Swizzels to help bring this campaign to life throughout lockdown and we look forward to launching future campaigns together.”