Marriott hails a ride with Grab to access the platform’s first-party data in APAC
Hotel giant Marriott has partnered up with Singapore-based Grab to integrate its services into the super app’s platform.
The partnership will also give Marriott access to Grab’s first-party data on GrabFood, GrabPay, and GrabAds.
Marriott will list over 600 of its restaurants across six different South East Asian markets on GrabFood and allow them to pay through GrabPay. Customers who use GrabPay at Marriott properties can earn GrabRewards points, which can be converted to Marriott Bonvoy points (and vice versa).
The partnership will also give Marriott access to Grab’s first-party data on GrabFood, GrabPay, and GrabAds.
“Marriott International is constantly looking for ways to innovate and bring value to travelers and Marriott Bonvoy members as part of our partnership strategy,” said Rajeev Menon, the president for Asia Pacific (excluding China) at Marriott International.
“Our collaboration with Grab is one way we are designing a more seamless travel experience by leveraging the expertise of a super app in the region.”
What will the Marriott-Grab partnership do?
Customers will be able to enjoy food delivery from more than 600 different Food and Beverage (F&B) outlets across Marriott hotels in six of Grab’s operating markets, which will be made available on the GrabFood platform in phases.
Travellers will be able to make cashless payments through GrabPay at participating Marriott hotels. F&B outlets that accept GrabPay can soon also access Grab’s Merchant Discovery feature to notify guests in the vicinity of participating hotels about ongoing promotions and events.
Grab and Marriott International will jointly create personalised marketing campaigns. With GrabAds' solutions, Marriott can connect with customers in a targeted way through audience data, integrate marketing communications across touchpoints, and track campaign performance in real-time.
Grab and Marriott will link their respective loyalty programmes to offer benefits to Marriott Bonvoy and GrabRewards members through two-way points transfer. This will allow consumers to convert GrabRewards points to Marriott Bonvoy points and vice versa, enjoying flexibility and benefits on GrabRewards.
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